The search widget wasn’t meeting business expectations. CostcoTravel had recently added new product lines – “Hotel Only” and”Dynamic Packages” (Hotel + Flight; Hotel + Flight + Car; Hotel + Car) – to complement the curated packages that were the “bread and butter” for the company. Searches for the new products were lower than expected.
Increase the number of searches performed from Costco Travel’s search widget in general.
Increase awareness of Costco Travel’s new product offerings. Avoid any disruptions to “Vacation Package” revenue.
• Competitive Analysis
• User Interviews
• Affinity Map
• POVs/HMWs
• User Persona
• Card Sort
• Sitemap
• Task Flow
• Low-fidelity Sketches
• Mid-fidelity Wireframes
• Logo & Branding
• UI Kit
• High-fidelity Wireframes
• Prototype
• Usability Tests
• Iterations
Laying the right foundation with research
Ideation, Accountability, & Design Reviews
Incremental Improvements
Improving Business Outcomes