People wanting to try new hobbies struggle to start due to a lack of knowledge of how or where to begin, often causing stress and
preventing them from pursuing their learning journey.
A mobile-first website that inspires and easily connects hobbyists to local organizations and events, spanning a vast range of skills and interests and instilling motivation and excitement in their learning journey.
• Competitive Analysis
• User Interviews
• Affinity Map
• POVs/HMWs
• User Persona
• Card Sort
• Sitemap
• Task Flow
• Low-fidelity Sketches
• Mid-fidelity Wireframes
• Logo & Branding
• UI Kit
• High-fidelity Wireframes
• Prototype
• Usability Tests
• Iterations
Understanding Learners and Navigating Opportunities
“I always have to be learning something new. If I’m learning something new, then I feel like I’m
contributing to either the world or my family. I have to be learning or I don’t do well in life.”
– Participant
Crafting a Purposeful Framework
Varied responses for most cards, with some consistent themes.
Potential duplication of cards under different categories.
Need for improved clarity in card wording.
Crafting the Digital Realm
Breathing Life into HobbyHub